Logo showcase time!
I’ve always liked this logo for it’s simplicity and clean design, plus it was one of the those situations which allowed me more creativity to create something I really liked (unfortunately, a lot of people want things designers think are horrid).
I created it almost 10 years ago for a friend of mine, Aaron Sorenson. This business has been incorporated into Charles Knight Finance and (when I last heard) is growing fairly steadily.
The modern look can be hard to achieve without being overly simplistic and boring, and it takes a lot of back and forth to come up with some of these ideas.The simple ‘ACP’ in the circle is nothing new, but I think it all fits!